Colgate reviewing Chinese toothpaste brand Darlie amid debate on racial inequality


FILE PHOTO: The corporate logo of Colgate Palmolive is seen on a tank at the facilities of the company in Valencia, Venezuela, August 16, 2017. Picture taken August 16, 2017. REUTERS/Andres Martinez Casares

LONDON (Reuters) – Colgate-Palmolive (CL.N) on Thursday said it was working to review and evolve its Chinese toothpaste brand, Darlie, the latest in a string of brand reassessments amid a U.S. debate on racial inequality.

Darlie is a Chinese brand owned by Colgate and its joint venture partner Hawley & Hazel.

“For more than 35 years, we have been working together to evolve the brand, including substantial changes to the name, logo and packaging. We are currently working with our partner to review and further evolve all aspects of the brand, including the brand name,” a spokesman told Reuters in an email.

Reporting by Martinne Geller; Editing by Chizu Nomiyama



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *